New Campaign Against Sexist Ads

Researchers have begun to dive into studies of how the objectification of women in sexist ads portray the way society sees them in real life.

In late 2015, Madonna Badger, ad agency co-founder and creative director of Badger & Winters took part in the #WomenNotObjects campaign. As a result, she came across an endless number of ads that exploited women’s bodies simply because “sex sells.” In the campaign video, the majority of the women mocked each ad as the video progresses, but one said, “I’m only here for your entertainment,” which ironically is the hard truth behind these ads.

In honor of Badger’s late daughters, who passed in an unfortunate event in 2011, she compiled a video to step forward in the campaign. Badger wanted to make a change and help young women.

“I want my life to have a purpose,” said Badger. She wanted to expose the ad industry for its objectification of women and the negative effects it puts on youth.

“I love my job but I don’t want to do if it if hurts anyone.”

Ad models know that they are there to make the product look good by looking good. They step into the scene fully understanding the exploitation of their sexuality, but that does not mean they agree with it.

Badger hopes to raise awareness of this culture by the use of the hashtag #WomenNotObjects as a conversation starter.

“I am your mother, daughter, sisters, coworker, manager, CEO,” a mantra used to help kill the culture of objectification of women.

In order to teach society to respect women, we need to start from the root. Children of this decade are born and raised into this culture, so if there is any method — it is simply teaching children to respect women from a young age so that they can grow to be a better generation.

Article via Mashable, 27 January 2015
Photo: Racy chewing gum ad in London by Todd Mecklem [Creative Commons Attribution-NonCommercial-NoDerivs]


LGBTQ Community Continue to Struggle in Society

Many Americans today fall into the misconception that the LGBTQ community no longer struggle with inequality.

Inequality remains an issue for the queer community as society continues to raise discussion pertaining to whether or not they should be segregated from the rest of the community. The recent legalization of same-sex marriage is a big step closer to being equal — but society fails to realize that there is more to equality than just granting permission to marry.

In more than half the states today, employers are still legally permitted to fire employees based on their sexuality. When surveyed, the crowd that claimed to support equality for all also contradicted themselves with their own conflicted beliefs.

“Although the other half of those surveyed believe everyone deserves lawful rights, regardless of sexuality or gender identity, many of those same people still maintain beliefs that perpetuate inequality of the queer community, according to findings.”

The reality of these injustice acts prove that LGBTQ activism still exists for a reason. Inequality for the queer community and other communities that are also facing social obstacles will not end until society works together to make a change.

 

Article via Mashable, 21 January 2016
Photo: Protesting Mayor Sullivan’s veto of AO 64 by Mel Green [Creative Commons Attribution-NonCommercial-NoDerivs]